With access to customers never being easier, marketing has exploded into the digital space. Discounts, bonuses and price comparisons abound to entice cost-conscious buyers, putting margins under pressure while markets globalise and competition heats up. In this context, only smart innovation can deliver the gains needed to stay ahead.

NTT DATA provides that innovation with a strong retail practice, enabling companies to realise gains across their entire value chain. We work across multiple geographies with some of the world’s largest retailers and manufacturers, digitising processes, implementing new customer engagement strategies, and delivering effective user experiences that encourage sustainable relationships.

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