Web and mobile analytics design, implementation. Digital commercial and technical optimisation implementation
It can be hard to measure the digital channel’s impact on business performance. For our client we consolidated data from over 20 geographies into a single set of analytics platforms in order to deliver a programme of optimisation and governance that returned control of digital investments to business leaders.
From business performance metrics relating to commerce, service and brand through to platform and operational SLAs and measures, the dashboards quickly focused attention within the organisation on the right areas to invest in and as importantly, best practice that could be replicated in other markets.